As of the 1970s, France was not alone on the market any longer. In Japan, Shiseido – a house that was created in 1872 and had adopted the Western criteria of beauty after the war – invented light textures, lotions, essences,
ultrafine eyelid powders and developed a whole lifestyle around its product lines. Kanebo started using silk in its care products and opened a laboratory in Paris in 1965. Among others, Pola pioneered the use of hyaluronic
acid. Besides, new vitamin C derivatives were discovered in Japan. In Korea, Amore Pacific combined the latest western discoveries with plant extracts used in traditional medicine and in biotechnologies. With their
innovations, American and Asian brands set off a growing competition among the brands worldwide.
SHISEIDO CORPORATE MUSEUM | KAO MUSEUM
|
The japanese cosmetic market. "Le marché des produits de beauté japonais", par M. Mita. Parfums, Cosmétique, Arômes, april-may 1987.
|
| |
| BIU Santé Pharmacie : cote P 10167. |
|
|
Christian Dior japanese department store brochure about foundation cream. 1998.
|
| |
| © Collection Christian Dior Parfums. |
|
|
|
French cosmetic industry at Yokohama IFSCC congress. "La cosmétique française en force à Yokohama", by Françoise Basset. Parfums, Cosmétiques, Arômes, december 1992.
|
| |
| BIU Santé Pharmacie : cote P 10167. |
|
|
|
Details of a poster for Asia Beauty Salon 95. Parfums, Cosmétique, Arômes, 1994.
|
| |
| BIU Santé Pharmacie : cote P 10167 |
|
|
|
Corean advertising for"Dior Prestige", an anti-aging care with plant nectar. Around 2000.
|
| |
| © Collection Christian Dior Parfums. |
|
|
|
