Research and innovation (2)
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In makeup, it was the end of nail coloration, replaced by a layer of lacquer. Drawing her inspiration from paints used in the – then booming – car industry, Michèle Ménard invented nitrocellulose-based nail polish, which
we still use today, but the nail base remained natural, without any makeup. In 1927, chemist Paul Baudecroux invented an indelible lipstick that did not stain. It constituted a true revolution that paved the way to a new
beauty and elegance habit. 1927 was also the year when Houbigant commercialized his first effervescent salt tablets for toilet and bath.
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Invoice header of Paul Baudecroux "Rouge baiser". This lipstick will conquer Hollywood, very quickly after the war.
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| © Collection privée. |
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About nail enamels. Les vernis, par Ch. Coffignier. Paris: J.-B. Baillière, coll. "Encyclopédie de chimie industrielle", 1921.
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| BIU Santé Pharmacie : cote 36629. |
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Enduits cellulosiques. Préparation et application des peintures, laques, vernis et apprêts à base de nitrocellulose et acétocellulose, par W. Main. Paris: Gauthier-Villars et Cie, 1930.
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| BIU Santé Pharmacie : cote 41390. |
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Advertising for C. Dépinoix & sons flasks of nail enamels. Louis Labaune. Entre le champ de fleurs et le laboratoire, que sera la parfumerie de demain ? Paris: Les éditions de la Revue des marques, 1935.
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| BIU Santé Pharmacie : cote 119737. |
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Ancient flask of EGIX nail enamel.
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| © Collection privée. |
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