The democratization of cosmetic products

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Thanks to all these scientific and technical innovations, the cosmetic industry products became available to an ever-larger part of the population. For gentlemen, care of the beard, moustache and hair rapidly expanded. For ladies, care of their skin, of its whiteness, fight against ephelids (freckles), protection against sun-related coloring, interest for their complexion, care of their nails gave rise to new textures.

Cover of fashion magazine La femme chic, 1923.
 
© Collection privée.

"Give me this one I don’t still have !, says the customer". Funny drawing. La Parfumerie moderne, 1921.
 
BIU Santé Pharmacie : P 15270.

Advertising for a cosmetic handbook called "Bréviaire de la beauté".
 
BIU Santé Pharmacie : P 10270.

Advertising for a famous parisian popular store, called "Pavillon d’Antin": perfume, leather and furniture goods. Tout Paris, 1921.
 
© BIU Santé Pharmacie : cote P 30747.

 

Advertising for "Philocome Grandclément" cream.
 
BIU Santé Pharmacie : cote P 30747.

Advertising for Marius Heng wigs and special brilliantines. Tout Paris, 1921.
 
BIU Santé Pharmacie : cote P 30747.

Advertising for Rodoll soap. La Parfumerie moderne, 1919.
 
© BIU Santé Pharmacie : cote P 15270.

Advertising for "le savon des Bébés".
 
© BIU Santé Pharmacie : Fonds iconographique.

Similarly, hygiene products, powders and toothpastes, toilet vinegars, shampoos, perfumed lotions with antiseptic virtues conquered a new clientele.

Advertising for Dorin bath salts. La Parfumerie française et l’Art dans la présentation. Paris: La Revue des marques de la parfumerie et de la savonnerie, 1925.
About Dorin Perfume House
© BIU Santé Pharmacie : cote RES 8536.