"Swisscare pour Givenchy". Advertising for gel containing double liposomes and named "Fondamental care". 1989. About Givenchy Collection privée. © Parfums Givenchy.

"Swisscare pour Givenchy". Advertising for "Lifting double séquence", a 30 days intensive firming serum. 1993 About Givenchy Collection privée. © Parfums Givenchy.

As of the end of the 1980s, the launching of new products accelerated. Collaboration with dermatology and biology, research in physicochemistry, phytochemistry (plant chemistry), colloid science [1], extraction from plants and algae gave rise to numerous innovations. New hydrocolloids issued from algae, hyaluronic acid issued from biotechnologies, vitamins, retinol derivatives, lecithin-based natural liposomes, microemulsions, Niosomes ®, new plant extracts, new types of emulsions, new formulations for powders and pigments, new applicators, new evaluation techniques, provided more efficacy, new gestures and new sensorialities [2] to personal care and makeup cosmetics. Science messages incorporate marketing, imparting it strictness and seriousness.