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Guerlain "Alphabella", a skin rejuvenation care with AHA. 1995.
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| Collection privée. © Guerlain. |
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Advertising for "Vegeles ® AHA". Parfums, Cosmétiques, Arômes, 1995.
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| BIU Santé Pharmacie : cote P 10167. |
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1992 marked the beginning of AHA (Alpha Hydroxy Acides), a market driven by American brands. At first, French brands waited and observed. The potentially irritant effects of AHA incited them to be cautious.
Soon new, milder AHA came into use: AHA grafted on a fatty chain, a macromolecule, allowed the transitory blocking of the acid function and a diminished penetration while maintaining a softer exfoliation
activity.
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Advertising for Elisabeth Arden "Ceramide Advanced Time Complex Capsules", an innovative anti-aging care. 1992.
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| Collection privée. © Elisabeth Arden. |
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Advertising for Vichy "Nutrilogie".
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| Collection privée. © Vichy. |
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