New types of products (1)

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Due to a better mastery of compression, esthetic care tablets appeared in 1950. Oral cosmetics were being tried out. A bit later, shaving creams adapted to electric razors came up. They did not have much success.	"Beauté-minute" oral cosmetic by Isabelle Lancray. Around 1950s.   Collection privée. © Isabelle Lancray.	"Innéov ®" anti-aging tablets.   © L’Oréal. "Imedeen ®" tablets for skin care.   © Imedeen.   Patent for lipstick case mechanism: EP 0832579 B1. Stéphane Demellier and Pierre Joulia. 29 août 1997. Google Patents   "Adjustable mascara wand". Patent: US4165755 A. Gino H. Cassai. 26 septembre 1977. Google Patents
Details of an advertising for new shaped-lipstick by Reboul Sofra company (Division Emballages Cosmétiques). Parfums, Cosmétiques, Arômes, 1979.   BIU Santé Pharmacie : cote P 10167. Rochas lipstick and varnish. 1999.   Collection privée. © Rochas. Lipsticks generalized. They did not feature a mere pushing device any longer, but new mechanisms, combining plastic and metal, allowed the lipstick to come up. Volume started being considered. In addition to a large choice of shades, women wanted long wearing. Lipstick had to last all day; women put it on in the morning and were not willing to apply it again more than once in the day, after lunch. It was a new challenge for formulators. In 1995, “no tranfer” lipsticks became highly popular.