Plastic packaging, spray pumps, mascara brushes, materials used for lipstick tubes, aerosols or sprays, powder compaction methods: there were many areas of progress in the presentation of products. The cosmetic industry
adapted to this evolution – and kept developing. In 1990, was proposed “the first aerosol powder that refreshes the face and freezes makeup on.”
1995 was also the year when makeup pens became fashionable : complexion corrector pen incorporating light reflector pigments; retractable and rechargeable eye contour pen : makeup pen with an end piece for creams and
mousses; or nail polish pen with a brush. International and technologic partnerships became a source of creativity and innovation.
