Being tanned and fashionable (1)
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Being tanned, now synonymous with being free and wealthy, became fashionable. This triggered the launching of sun makeup, creams facilitating sun tanning and sunscreens with evocative names (Bronzécran, Mirasol, Bronze
minute, etc.). Around 1990, it was the come back of self-tanning creams, in which pigmentation accelerators such as tyrosine derivatives were added.
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Sun tan aerosol advertising "Pour brunir". Guerlain aerosol. 1958.
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| © Patrimoine Guerlain. |
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Advertising for Helena Rubinstein "Quickbronze". 1958.
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| Collection privée. © Helena Rubinstein. |
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Advertising for Givaudan "Parsol MCX". Parfums, Cosmétiques, Arômes, 1979.
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| BIU Santé Pharmacie : cote P 10167. © Givaudan. |
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Advertising for Givaudan "Parsol®1789". 1984.
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| Collection privée. © Givaudan. |
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Advertising for Tioveil sunscreens. Parfums, Cosmétiques, Arômes, 1994.
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| BIU Santé Pharmacie : cote P 10167. © Tioveil. |
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Dermatologists were worried about the health of consumers. The first information messages and awareness campaigns on the dangers of a prolonged exposition to the sun date back to the 1950s. At the time,
most of the filters were UVB filters, which “prevented” sunburns and its pains. One had to wait until the 1970s to see avobenzone, the first UVA filter soluble in oils authorized in Europe, improve protection against the
sun. In the 1980s, a pioneer in sunscreens, recommended to associate UVA and UVB filters for a better protection.
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Skin levels of penetration of ultraviolet rays.
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| Collection privée. |
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Melanocyte and keratinocyte coculture (phase-contrast microscopy).
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| © LVMH Recherche. |
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