Being tanned and fashionable (2)

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The compression of powders was the object of extensive research, in particular in pharmacy. In cosmetics, the 1990s saw the apparition powders that were not compacted flat any longer, but in volume, in three dimensions.

Researchers discovered a talc powder, presented as white pearls of identical diameter. Thus in 1987, playing on the complementarity of colors, a new powder in form of pearls was created: a woman could then, in a few strokes of a brush, customize the color and function of her makeup. The principle was easy: color imparts radiance and light. Pink to refresh the complexion, green to diminish redness, whites for a brighter complexion and gold to add radiance to the face could thus be mixed. At the same time, a luxury brand created a glamour and playful palette: a quartet of colored powders shaped as prisms allowed women to sculpt the radiance of their face.

 

Colored powder for sun tan make-up effect .

 
© LVMH Recherche.

Givenchy "Miroir" make-up range, launched before 2000.

 
© Collection privée.

Gold pigments for cosmetic products.

 
© LVMH Recherche.

Chanel Liquid make-up and Powder lights. 2000.

 
Collection privée. © Chanel.