A new approach

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In the 1990s, care products became more visual: transparent gels integrating droplets of a hydrating pearly emulsion or filaments of liquid crystals incorporating, for example, a derivative of vitamin A, like prayer beads, appeared on the market. A liquid crystal is an oily product endowed with the property of selectively reflecting a narrow band of light frequency, giving iridescent colors that vary according to the angle under which it is seen.

There was a renewal in body care products. It was the time of the “slimming revolution”, touted by advertisers, and of bust firmness. Extensive research on adipocytes as well as on fatty acid storage and elimination (lipolyse) gave rise to many ranges of slimming, anti-pads and anti-orange peel skin products. Alcoholic gels, creams, lotions, oils, waters combining the freshness of a perfume with the benefits of plants came to light and enjoyed a major success.

Leaflet on body care products and beauty, by Clarins. Secret de Beauté: Guide Conseil Clarins, édition 1997.

About Clarins
Collection privée. © Clarins.
"Bodylight" by Christian Dior.1999.
 
© Collection Christian Dior Parfums.

 

Delicate cream texture.
 
© LVMH Recherche.
In vitro culture of human adipocytes. Picture by Nomarsky contrast microscope.
 
© LVMH Recherche.
 
Chanel Précision: a brochure available for the American market. Skincare range launched in 1999.
 
Collection privée. © Chanel.